Corporate entertainment is what turns a work event into something shared: an activity people take part in, rather than a programme they sit through. Off-site, staff party, team building, trade show stand or product launch: each format has its own constraints, its own audience, and its own entertainment that works.
Here we’ve gathered what we’ve learned on the ground, format by format. Each section points to a guide in full.
Two days of content, breaks to fill, and people who don’t all know each other. An off-site needs entertainment that builds connections without breaking the rhythm.
Celebrating the year, thanking the teams, getting everyone together away from work. It’s the most common format, and the hardest to get right: it all comes down to the entertainment.
You can’t order people to bond. The activities that work are the ones people join in because they want to, not because it’s on the schedule.
Singing together dismantles hierarchies faster than any workshop. As long as nobody feels pushed onto a stage.
At a trade show, your stand has three seconds to stop someone. The right piece of entertainment is the difference between a walk-past and a conversation.
A launch works when people talk about it afterwards. The point isn’t to show the product — it’s to give your guests a reason to tell someone about it.
Clubby brings a photo booth, a video booth and karaoke together in a 2 m² cabin.
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